書誌事項
- タイトル別名
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- Estimation for Consumer’s Evaluation of Agricultural Products after Great East Japan Earthquake
- A Choice Based Conjoint Analysis of Rice and Peach Produced in Fukushima
- －選択型コンジョイント分析法を用いた福島県産コメとモモの定量分析－
説明
In this article, we examine how consumers evaluate agricultural products from radio affected area after Great East Japan Earthquake with choice based conjoint analysis. Our analysis focus on both product attributes and personal attributes that affect consumer’s evaluation. Results show that consumers are still very concerned about consuming agricultural products made in Fukushima and Tohoku area almost 4 years after the disaster. Female living with children in western Japan have the severest evaluation of the Fukushima made products. Information improves consumer’s evaluation of the Fukushima made products. Processing can be a good marketing strategy for Fukushima made products.
収録刊行物
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- フードシステム研究
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フードシステム研究 27 (4), 298-303, 2021
日本フードシステム学会
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詳細情報 詳細情報について
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- CRID
- 1390568937776731392
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- NII論文ID
- 130008002968
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- ISSN
- 18845118
- 13410296
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可