書誌事項
- タイトル別名
-
- Recent Changes in Food Consumption Behavior in China:Focusing on the Rice Retail Market
- 中国における近年の食料消費行動の変化 : 米小売市場を焦点に
- チュウゴク ニ オケル キンネン ノ ショクリョウ ショウヒ コウドウ ノ ヘンカ : ベイ コウリ シジョウ オ ショウテン ニ
- ── 米小売市場を焦点に ──
この論文をさがす
抄録
<p> The purpose of this study is to capture the dynamic changes in food consumption in China by focusing on the rice retail market. Specifically, we introduce hedonic approach to analyze the factors of price formation using the information on e-commerce of rice for verifying our two hypotheses. These are “China’s rice retail market is in a monopolistic competition characterized by product differentiation” （H1） and “The Meaning-based brands related to the formation of sustainable food market are developing in the rice retail market in China” （H2）. In addition, we conduct the survey at retail stores in Shanghai to reinforce our analytical results. Finally, we draw policy implication on the strategy for Japanese rice marketing in China based on our empirical study.</p><p>JEL Classification:D12</p>
収録刊行物
-
- 地域学研究
-
地域学研究 50 (2), 345-369, 2020
日本地域学会
- Tweet
詳細情報 詳細情報について
-
- CRID
- 1390569181327844608
-
- NII論文ID
- 130008025401
-
- NII書誌ID
- AN00140630
-
- ISSN
- 18806465
- 02876256
-
- NDL書誌ID
- 031352954
-
- 本文言語コード
- ja
-
- データソース種別
-
- JaLC
- NDL
- Crossref
- CiNii Articles
- KAKEN
-
- 抄録ライセンスフラグ
- 使用不可