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顧客ベースのブランド・ポートフォリオ分析
Bibliographic Information
- Other Title
-
- コキャク ベース ノ ブランド ポートフォリオ ブンセキ
- Published
- 2008-06-30
- Resource Type
- journal article
- DOI
-
- 10.7222/marketing.2008.028
- Publisher
- Japan Marketing Academy
Search this article
Journal
-
- Quarterly Journal of Marketing
-
Quarterly Journal of Marketing 28 (1), 39-55, 2008-06-30
Japan Marketing Academy
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Details 詳細情報について
-
- CRID
- 1390569711988928000
-
- NII Article ID
- 130008047958
-
- NII Book ID
- AN10301678
-
- ISSN
- 21881669
- 03897265
-
- NDL BIB ID
- 9604090
-
- Text Lang
- ja
-
- Article Type
- journal article
-
- Data Source
-
- JaLC
- NDL Search
- Crossref
- CiNii Articles
- KAKEN
