New Trend of Retail Business and Possibility of Traditional Retail Business: Management Diagnosis and Utilization of Delivery Sales Industry

DOI

Bibliographic Information

Other Title
  • 流通業界の新潮流と伝統的流通業の可能性―配達販売業の経営診断と活用―

Description

<p>Advances in technology and digital technology are changing the future of retail business. EC giants Amazon and Alibaba are involved in the real retail business and are trying to centrally control and control customer data. Customer data is an important management resource for the retail business, and the regional retail business must first use this customer data to change its approach to customers. The goal is to create a high-touch, communicative relationship based on analysis. This section presents examples of data analysis methods and utilization that are considered to be effective based on management diagnosis of newspaper and milk sales businesses. There are three analysis methods: (1) trade area analysis using jSTAT MAP, (2) RFM analysis and market basket analysis using order data, and (3) CS portfolio analysis using customer questionnaire.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390569767950773248
  • NII Article ID
    130008049821
  • DOI
    10.11287/jmda.20.12
  • ISSN
    18824544
    18834930
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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