Message Effects in Deterring Socially Deviant Behavior

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  • 社会規範からの逸脱行為に対する違反抑止メッセージの効果に関する研究 : 禁止メッセージの提示方略に着目して
  • シャカイ キハン カラ ノ イツダツ コウイ ニ タイスル イハン ヨクシ メッセージ ノ コウカ ニ カンスル ケンキュウ キンシ メッセージ ノ テイジ ホウリャク ニ チャクモク シテ

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This study investigated message in detering socially deviant behavior Five kinds of messages were examined. 1) Please refrain from acting in such manner; 2) Don't behave in such a manner; 3) Such behavior is strictly prohibited; 4) Such behavior can do a lot of harm, so do not act in that manner (state consequences); 5) If you behave in such manner, you will be penalized, so do not act in that manner (state consequences). Two-hundred and fifty-three college students responded to a questionnaire with five kinds of situations and messages. As a result, specifying the harmful consequences of an antisocial behavior induces a sense of guilt an inhibits such behavior, and was found to constitute the most effective message of those examined in this study.

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