The overview and prospect of the affective priming effect.

DOI IR HANDLE Web Site Open Access

Bibliographic Information

Other Title
  • 感情プライミング効果に関する議論と展望
  • カンジョウ プライミング コウカ ニ カンスル ギロン ト テンボウ

Search this article

Abstract

The affective priming is the experimental paradigm of the social psychology that the affectively consistent prime word and target word pairs produce the faster responses to the target words than the affectively inconsistent word pairs, and has been considered to be the evidence of the automatic processing of the evaluation of the prime words. This article reviewed and classified the affective priming paradigm to three categories and suggested that the three variants of affective priming paradigms are concerned with three different kinds of automatic processing. Furthermore, this article considered the potential to examine the individual's behavioral tendencies by this paradigm.

Journal

Details 詳細情報について

Report a problem

Back to top