Evaluation of Fresh Food Internet Shopping in Korean Beef

DOI JASI HANDLE Web Site Open Access
  • Kim Jong-hwa
    Laboratory of Food Marketing, Department of Agriculture and Resource Economics, Graduate School of Bioresource and Bioenvironmental Sciences, Kyushu University
  • Moritaka Masahiro
    Laboratory of Food Marketing, Division of Agriculture and Resource Economics, Department of Agriculture and Resource Economics, Faculty of Agriculture, Kyushu University
  • Fukuda Susumu
    Laboratory of Food Marketing, Division of Agriculture and Resource Economics, Department of Agriculture and Resource Economics, Faculty of Agriculture, Kyushu University

Bibliographic Information

Other Title
  • 韓牛肉における生鮮食品インターネットショッピングの評価
  • カンギュウニク ニ オケル セイセン ショクヒン インターネットショッピング ノ ヒョウカ

Search this article

Description

This paper focuses on consumer reactions to the fresh food internet shopping on Korea beef. In the paper, we have analyzed an effective relation in consumer's perceived qualities, the evaluation of commodities and the evaluation of fresh food internet shopping. As a result, two effective relations were found. Firstly, consumer's perceived qualities affect the evaluation of commodities. Secondly, the evaluation of commodities affects t-he evaluation of fresh food internet shopping. This result means consumer's quality evaluation affects consumer's evaluation of fresh food internet shopping. This paper indicates that the consumer's perceived qualities and evaluation of commodities are very important which is relating with the fresh food internet shopping.

Journal

Keywords

Details 詳細情報について

Report a problem

Back to top