Study by Place Marketing of Tourism-Based Community Development and Food Tourism

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  • フードツーリズムと観光まちづくりの地域マーケティングによる考察
  • フードツーリズム ト カンコウ マチズクリ ノ チイキ マーケティング ニ ヨル コウサツ

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研究の概要(英文)：In recent years, the number of regions that aim to develop by promoting tourism featuring region food and food cultures as resources has been increasing in Japan. In this paper, defines food tourism, tourism- based community development, etc. Furthermore, a concrete technique is considered by making into a framework the idea of Kotler’s “MARKETING PLACES”. Moreover, it aims at becoming a key of the universal and full-scale practical use in the region by a case study.

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