Price vs. Quantity: Strategic Variable Choice with Distribution Channel Competition

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Other Title
  • 価格 vs. 数量 : チャネル間競争のもとでの戦略変数の選択
  • カカク vs.スウリョウ : チャネル カン キョウソウ ノ モト デ ノ センリャク ヘンスウ ノ センタク

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Abstract

Suppose that there are two distribution channels supplying differentiated substitute goods, each with one manufacturer and one retailer. Under the same demand situation, if manufacturers and retailers may choose the type of strategic variable, either price or quantity, then all choosing quantity will be the equilibrium, whether franchise fees can be collected or not.

Journal

  • 経済研究

    経済研究 67 (2), 164-174, 2016-04-22

    岩波書店

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