Consideration of an analytical framework for media culture through the examination of social system theory and Jean Baudrillard’s theory of consumer society

Ito Takashi

doi:10.14988/00027848

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Other Title

ボードリヤールの消費社会の「理論」と社会システム論に基づくメディア文化の分析枠組みに関する考察
ボードリヤールノショウヒシャカイノリロントシャカイシステムロンニモトズクメディアブンカノブンセキワクグミニカンスルコウサツ
ボードリヤールの消費社会の理論と社会システム論に基づくメディア文化の分析枠組みに関する考察

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Description

This study considers an analytical framework to analyze contemporary media culture based on social system theory. To this end, it examines the theory of consumer society of French sociologist Jean Baudrillard. In 1970, Baudrillard published Consumer Society : Myths & Structures explaining his theory of consumer society. Influenced by semiology and structuralism, he argued that consumption could be analyzed as a process of signification and communication and of classification and social differentiation. The system of needs that consumers believe to be personal is a product of the system of production. His argument lacks an analysis of the emerging social logic of consumption and fails to understand capitalism's dynamism, where each actor competes with the others. Social system theory offers us a perspective from which to understand such dynamism because it suggests that a society consists of a complex combination of social systems, each autonomous but influenced by the others. Social system theory that emphasizes societal dynamism has something in common with the tenets of "deconstruction," as presented by the wellknown French post-structuralist philosopher Jacques Derrida.

Journal

評論・社会科学

評論・社会科学 (135), 55-71, 2020-12-31

The Association of Social Studies, Doshisha University

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