Sustainable Entrepreneurship in Natural Craft Dyeing : A Case of a Japanese Studio, Takarajima Senko

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Other Title
  • 起業家による持続可能なクラフトの創造 : 天然染色工房「宝島染工」の事例
  • キギョウカ ニヨル ジゾク カノウナ クラフト ノ ソウゾウ テンネン センショク コウボウ タカラジマ センコウ ノ ジレイ

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Among those who are interested in sustainable fashion, handcrafting has come to be regarded as a technical alternative. However, historically, it has had disadvantages compared to modern production technologies, and it has declined due to industrialization. Thus, a challenge for craftspeople willing to revitalize the sustainable fashion field is ensuring economic and environmental sustainability. Despite the fact that dyeing is very important in the creation of fashion and relates deeply to human health and the natural environment, it is still unclear how natural craft dyeing studios can achieve these two types of sustainability. This study investigates the issue by analyzing the Japanese studio Takarajima Senko, because there are few successful cases of natural dyeing studios that have established a competitive advantage over modern chemical dyeing factories in the modern clothing market targeting ordinary people. Using multiple sources of data, the study found that Takarajima Senko effectively ensures economic and environmental sustainability by meeting the following challenges: (1) improving production efficiency and quality controllability, (2) increasing unit prices and sales by differentiating themselves from competitors by developing attractive, inimitable products and building trustful relationships with customers targeting the modern market and unfamiliar with handcraft technologies, (3) attracting current and potential staff by providing opportunities for creative work that are easy to join, and (4) prioritizing environmental sustainability while maintaining sufficient business opportunities. This approach is an option for natural craft dyeing studios willing to achieve both economic and environmental sustainability.

Journal

  • 経営研究

    経営研究 69 (3-4), 33-52, 2019-02-28

    大阪市立大学経営学会

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