書誌事項
- タイトル別名
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- 北海道内空港一括運営委託に関する組織論的考察 : 空港マーケティング研究との関わりで
- ホッカイドウ ナイ クウコウ イッカツ ウンエイ イタク ニ カンスル ソシキロンテキ コウサツ : クウコウ マーケティング ケンキュウ ト ノ カカワリ デ
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The increasing significance of airports in Japan due to the country’s inbound tourist policy and the upcoming Tokyo Olympic Games in 2020 raises the necessity of focusing on a still not widely spread area in airport business, i.e. airport marketing.\nIn our research, we focus on airports in Hokkaido which show a trend of upcoming major changes due to on one hand the difficult regional economic situation in Hokkaido, and on the other hand its richness in nature and its therefore increasing popularity as a tourist destination. A sign of such major changes can be seen in the new developments in airport marketing where, for example, the management of the seven airports in Hokkaido is being privatized to be managed unitarily.\nIn this paper, we first explain the relation between the two different research areas of marketing and organizations. Second, we analyze the situation of airports in Hokkaido. Third, we expand our analysis on airports in Hokkaido by considering aspects of organization theory.
収録刊行物
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- 人間科学研究
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人間科学研究 13 31-39, 2017-03
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詳細情報 詳細情報について
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- CRID
- 1390572176828767360
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- NII論文ID
- 120006230247
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- NII書誌ID
- AA12029195
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- NDL書誌ID
- 029149480
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- ISSN
- 13495526
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用可