Change in Consumer Behavior and Eating Habits during the Spread of COVID-19

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Other Title
  • 新型コロナウイルス感染症の流行継続による食生活の変化
  • An Analysis of Consumer Data Collected Through Depth Interview
  • －子育て世帯へのインタビュー調査による分析－

Abstract

Using a depth interview, this study analyzed the change in consumer behavior and eating habits during the spread of the COVID-19 pandemic. The results showed that during April to May 2020, most respondents had reduced the frequency of shopping. Some of them cooked new dishes and increased the number of meals as they stayed at home for longer hours and had enough time in hand for cooking. We also noted that during March to May 2021, when the work schedule returned to pre-COVID-19 times, the frequency of shopping and meal menus returned as well.

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