A Study for the Model to Analyze Continuous Intention to Use of Users who Started to Use a Service Because of Campaign

DOI

Bibliographic Information

Other Title
  • キャンペーンで利用を開始したユーザの継続利用要因の分析モデルの検討
  • Focusing on QR Code Payment Apps
  • QRコード決済アプリを対象として

Abstract

<p>The diffusion of QR code payment applications is an important issue in Japan, which is moving toward a cashless society. Since QR code payment applications are a type of platform business, an increase in the number of users promotes their diffusion because of the network effects. Therefore, it is essential to acquire users at an early stage and many campaigns have been carried out. However, even if the number of users increases temporarily through campaigns, some of them stop using the system soon. In this study, we discussed a model for analyzing the factors that influence the continuous intention to use QR code payment applications of users who started using them because of campaign.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390572343743579904
  • NII Article ID
    130008145086
  • DOI
    10.11497/jasmin.202111.0_27
  • Text Lang
    en
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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