A study of the relation between the reduction of perceived risk and the buying satisfaction for the multichannel shoppers in Thailand
-
- Yoshii Ken
- Department of Clothing and Textiles, Faculty of Home Economics, Otsuma Women’s University
Bibliographic Information
- Other Title
-
- タイのマルチチャネルショッパーの知覚リスク低減と購買満足
Description
<p>The purpose of this paper is to research the relation between the reduction of perceived risk and the buying satisfaction for the multichannel shoppers in Thailand. This paper investigate the multichannel shoppers’s searching information activities and the buying behavior for apparel products via web-based survey in Japan and in Thailand. The empirical investigation shows the reduction of perceived risk about size is likely to have an influence on the buying satisfaction for Thailand women consumers in the physical store and about exhibitionism is likely to have an influence on the buying satisfaction in the online store. This study suggests the implication for marketing of the apparel retailers in Thailand and a direction for the future research.</p>
Journal
-
- International Journal of Human Culture Studies
-
International Journal of Human Culture Studies 2022 (32), 377-384, 2022-01-01
Institute of Human Culture Studies, Otsuma Women's University
- Tweet
Details 詳細情報について
-
- CRID
- 1390573825974963712
-
- ISSN
- 21871930
-
- Text Lang
- ja
-
- Data Source
-
- JaLC
- Crossref
-
- Abstract License Flag
- Disallowed