AN EMPIRICAL ANALYSIS OF THE PROCESS AND EFFECT OF SUBSCRIPTION-BASED FARES IN LOCAL CITY BUS LINES

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  • 地方都市の路線バスにおけるサブスクリプション型運賃の導入プロセスと効果の実証分析

Abstract

<p> In this study, we analyzed the introduction process and effects of the area-all-you-can-ride low-cost bus passes at the University of Tsukuba and Oyama City in order to clarify whether subscription-type fares for public transportation are sustainable, whether they are profitable, and how the decision to introduce them was made. As a result of a study to improve the campus transportation environment, the University of Tsukuba purchased 6, 000 one-year passes from a bus company and sold them to university students, faculty, and staff to realize a nine-year discount and continued the service for 17 years. Oyama City decided to offer a seven-discount fare for all passes for all lines in the city to encourage citizens to use the bus. The sales period was tentatively set at one year, and the service was extended for two years, and converted to a permanent service since there was no decrease in revenue. The two cases had several points in common, including the guarantee of revenue by the public entity, the continuation of mobility management and the increase in the number of commuter pass buyers, and the cooperation of local companies and organizations.</p>

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