Study on Generation Z's willingness to contribute to society based on WTP of SDGs

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  • SDGsのWTPに基づくZ世代の社会貢献意欲についての検討

Abstract

<p>Generation Z (born after the mid-1990s) is considered to be more motivated to contribute to society and more enthusiastic about solving social issues such as the SDGs (Sustainable Development Goals) than other generations before them. Many of these surveys are in the form of questions asking whether or not or which specific items are important. In this study, based on the results of a survey conducted on student at a regional university in the form of questions asking WTP (Willingness To Pay) of specific items of SDGs, we will examine Generation Z's willingness to contribute to society.</p>

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