Profiling of Non-respondents in Public Polls and Social Surveys:Sample Bias Analyzed by a “Trust Scale”

DOI Web Site 1 Citations 22 References Open Access
  • YOSHINO Ryozo
    Doshisha University & The Institute of Statistical Mathematics

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  • 未回収層のプロファイリング
  • —「信頼感」で読み解く世論調査の標本バイアス—

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<p>This paper is an essay on nonrespondent bias in statistical random sampling surveys. In particular, it focuses on the personalities of respondents and nonrespondents in survey cooperation. First, I review previous relevant research on nonrespondent bias and outline the main points of the nonrespondent bias problem. Next, focusing on items related to interpersonal trust, I analyze personality differences between cooperative and non-cooperative respondents using time series data from the Japanese National Character Survey and its related surveys. I then present rules of thumb that may be useful for survey researchers dealing with nonrespondent bias. Finally, I discuss future issues. Particular mention will be made of social disparities in electoral voting and polling, i.e., people who tend to drop out of electoral voting and polling.</p>

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