A Study on Marketing Strategies for Kamen Rider Transformation Belts

DOI

Bibliographic Information

Other Title
  • 仮面ライダーの変身ベルトのマーケティング戦略に関する研究

Abstract

The Kamen Rider series, one of Japan's leading special effects hero programs for children, began broadcasting in 1971. In the same year, Bandai released Henshin Belt, a toy with a gimmick similar to that of television, which became a blockbuster selling 3.8 million units. Henshin Belts have become a long-selling toy series in conjunction with TV programs. As the birth rate in Japan is declining, expected sales would decrease naturally, yet Kamen Rider-related sales are strong. Why? We will look at Kamen Rider's toy business, especially the marketing strategy for Henshin Belts, with specific examples from various perspectives.

Journal

Details 詳細情報について

  • CRID
    1390577740948667520
  • DOI
    10.50987/jsod.21.1_88
  • ISSN
    24345629
    24365629
    18829252
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Allowed

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