A Study on Marketing Strategies for Kamen Rider Transformation Belts
Bibliographic Information
- Other Title
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- 仮面ライダーの変身ベルトのマーケティング戦略に関する研究
Abstract
The Kamen Rider series, one of Japan's leading special effects hero programs for children, began broadcasting in 1971. In the same year, Bandai released Henshin Belt, a toy with a gimmick similar to that of television, which became a blockbuster selling 3.8 million units. Henshin Belts have become a long-selling toy series in conjunction with TV programs. As the birth rate in Japan is declining, expected sales would decrease naturally, yet Kamen Rider-related sales are strong. Why? We will look at Kamen Rider's toy business, especially the marketing strategy for Henshin Belts, with specific examples from various perspectives.
Journal
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- Journal of Japan Society of Directories
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Journal of Japan Society of Directories 21 (1), 88-97, 2023-03-31
Japan Society of Directories
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Details 詳細情報について
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- CRID
- 1390577740948667520
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- ISSN
- 24345629
- 24365629
- 18829252
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- Text Lang
- ja
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- Data Source
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- JaLC
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- Abstract License Flag
- Allowed