Japanese University Students' Images of the Four Seasons

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  • 四季からの連想イメージに関する一考察
  • シキ カラ ノ レンソウ イメージ ニ カンスル イチ コウサツ

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When we see, hear, and think about “color" and “shape," etc., we evoke our experience and the event, etc. which is related to them. This is the action that is called the “association of ideas," that is, “association." In this study, the author investigated Japanese university students' associated images of the four seasons in Japanese and English. The questionnaire survey was done and the answers were analyzed using the text mining software. As a result, it was cleared that they evoke more images of the four seasons in Japanese than in English, the images in the katakana mark are more evoked in the case of English, and more positive images tend to be evoked for English expressions.

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