Promoting Traffic-Related Behavioral Change Through a Shikakeological Approach

DOI

Bibliographic Information

Other Title
  • 仕掛学的アプローチによる交通に関わる行動変容の促進

Abstract

<p>Shikakeology is a methodology for inducing people to change their behavior by using "shikake" (gimmicks) that prompt people to unconsciously want to engage in a behavior. Various problems exist in our society, ranging from familiar day-to-day issues like littering and traffic congestion, to global scale issues like air pollution and global warming. Shikakeology doesn't try to solve these problems by giving people a sense of duty or fear, or by imparting as sense of mission through education. Rather it tries to solve them by promoting actions via shikake that evokes a sense of curiosity or expectation, i.e., "I want to try it" or "that looks interesting." This paper presents examples that can be interpreted as shikakeology for traffic-related problem solving. The focus is on three areas: (1) alleviating congestion, (2) promoting tourism and excursions, and (3) curbing speeding while driving.</p>

Journal

  • IATSS Review

    IATSS Review 48 (1), 6-12, 2023-06-30

    International Association of Traffic and Safety Sciences

Details 詳細情報について

  • CRID
    1390578083318953216
  • DOI
    10.24572/iatssreview.48.1_6
  • ISSN
    24334537
    03861104
  • Text Lang
    ja
  • Data Source
    • JaLC
  • Abstract License Flag
    Disallowed

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