Discussing “ad fraud” as advertising research

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  • 「アドフラウド」に関する広告研究としての議論
  • 「 アドフラウド 」 ニ カンスル コウコク ケンキュウ ト シテ ノ ギロン

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The so-called “ad fraud” occurred among advertising practitioners extensively in the late 2010s. Approximately 5％ of all advertising spending on Internet advertising by every advertiser was stolen by Anti-Social Forces or terrorists on q. t. Such shocking incidents are difficult to understand because of their digital, robotic, and technologically criminal nature. The author describes the social defect phenomenon and discusses the future of advertising research.

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