Effectiveness of “Distant Search” Practices with “Unexpected Relationship” Information for Promoting “Hybrid Intelligence”:
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- Hirota Akimitsu
- Professor, Kindai University Faculty of Business Administration, Japan
Bibliographic Information
- Other Title
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- 「ハイブリッド・インテリジェンス」促進にむけた「意外な関係」情報による「遠隔探索」効果
- Innovation through AI-Generated Information and Human Interaction in the Development of the “AI Pudding”
- ― 「AI(愛)のプリン」開発におけるAI生成情報と開発者との対話によるイノベーション ―
Description
<p>“Hybrid Intelligence” (Dellermann et al., 2019; Piller et al., 2022) is a framework in which humans and artificial intelligence work together to promote innovation. The purpose of this study is to identify the requirements for its realization from a dialogue perspective. Although a framework has been proposed for hybrid intelligence, there has not been sufficient discussion about the internals of co-working. Developers who have extensive development knowledge and experience in a certain domain are referred to here as "specialists". This study investigates the process of product development through the collaboration of AI-generated information and specialists, and discusses it within the framework of dialogue. On other cases, the AI-generated information and the information created by the developer alone match, while in other cases, the AI-generated information may lead to the development of a new product, even though it has not been imagined. On the other hand, there exist cases where AI-generated information does not lead to development because the developer cannot understand the AI-generated information. This study shows that among AI-generated information, that recognized by specialists as an “unexpected relationship” provides “triggers” and “clues” for realizing innovation.</p>
Journal
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- Japan Marketing Journal
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Japan Marketing Journal 43 (3), 44-54, 2024-01-10
Japan Marketing Academy
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Keywords
Details 詳細情報について
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- CRID
- 1390580228771693056
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- ISSN
- 21881669
- 03897265
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- Text Lang
- ja
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- Data Source
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- JaLC
- Crossref
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- Abstract License Flag
- Disallowed