Toward Improving the Health Literacy of Undergraduate Students

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Other Title
  • 大学生のヘルスリテラシー向上に関する検討
  • The New Attempt at Academia-Industry Collaboration Project of the Area of Marketing in the New Normal Era
  • ニューノーマル時代における産学連携による『健康』×『マーケティング』コンペティションの試み

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<p> As Japan enters the hyper-ageing society, the need to address various population-related issues is a pressing concern. In particular, the increasing social security costs and labor shortages that will result from the hyper-ageing society with a declining birth rate will affect various industries that support the social infrastructure. To cope with such a situation, discussions on human capital management as a source of corporate competitiveness have been developed.</p><p> In this study, we first focus on young people, who will be the human capital of the future. And, after confirming the health awareness of young people, we discuss how to improve the health literacy of undergraduate students, who will be the members of society in the future, through a competition.</p>

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