Symbolic Management in Entrepreneurship:
-
- Jikuya Yasutaka
- Doctoral Student, Kyoto University Graduate School of Management, Japan
-
- Yamada Jin-ichiro
- Professor, Kyoto University Graduate School of Management, Japan
Bibliographic Information
- Other Title
-
- 起業家的シンボリック・マネジメント
- ― ベンチャーの事業成長を起動する「シンボル」の影響力 ―
- Exploring the Impact of ‘Symbols’ on Igniting Venture Growth
Description
<p>This is a conceptual study that suggests the importance of “entrepreneurial symbolic management” in enhancing the business growth potential of ventures. Symbolic management is a means of effectively communicating the significance of a venture’s new business in a complex market environment by increasing its identifiability, while inducing stakeholders to associate symbols with their own meanings while appealing to their imagination. To date, studies have pointed out the importance of symbolic management, but there is little evidence that it is an effective strategy for venture business growth. In addition, the concept of symbolic management is complicated by similar arguments that exist in proximity, such as the identity argument and the brand argument, and researchers have not reached a consensus on a unified view of the concept. This study conceptually suggests that ventures can survive the fierce market environment and raise their own viability by appropriately practicing symbolic management.</p>
Journal
-
- Japan Marketing Journal
-
Japan Marketing Journal 43 (4), 6-17, 2024-03-29
Japan Marketing Academy
- Tweet
Details 詳細情報について
-
- CRID
- 1390581148792246528
-
- ISSN
- 21881669
- 03897265
-
- Text Lang
- ja
-
- Data Source
-
- JaLC
- Crossref
-
- Abstract License Flag
- Disallowed