Bibliographic Information
- Other Title
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- 医療のエコ活動に対するソーシャルマーケティングの貢献
- イリョウ ノ エコ カツドウ ニタイスル ソーシャル マーケティング ノ コウケン
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Description
This paper focuses on "medical eco-activities," a generic term for actions that are friendly to medical resources, and discusses the contributions of social marketing. First, the paper describes the relationship between "medical eco-activity" and the society it aims to create and how social marketing can contribute to it. Then, I present concrete examples of how medical eco-activities can be implemented in society based on social marketing through four case studies. Furthermore, the significance of co-creation will be presented based on the results of qualitative research on social implementation.
Journal
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- 同志社商学
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同志社商学 75 (6), 1093-1121, 2024-03-14
The Association of Commerce Doshisha University
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Keywords
Details 詳細情報について
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- CRID
- 1390581378932678016
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- NII Book ID
- AN00165609
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- NDL BIB ID
- 033402192
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- ISSN
- 03872858
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- Text Lang
- ja
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- Data Source
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- JaLC
- IRDB
- NDL
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- Abstract License Flag
- Allowed