A STUDY OF ENGAGEMENT THEORY AND FACTORS PROMOTING CIVIC ACTIVITIES

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  • エンゲージメント理論と市民活動の促進要因に関する研究
  • An empirical analysis of a case of Otaru City
  • －小樽市を事例とした実証分析－

Abstract

<p>We clarify the factors which promote civic activities through survey analysis using Otaru City as a case study, referring to previous studies on place attachment, civic pride and customer engagement. The methods used in this study and the main findings obtained as a result of the experiments are as follows:</p><p>(1) Results of factor analysis revealed that the factors promoting civic activities in Otaru City consist of four factors: “participation”, “enthusiasm”, “attachment”, and “identity”.</p><p>(2) Results of covariance structure analysis suggested that “participation” and “enthusiasm” increase “participation in community activities” and that “participation” and “participation in community activities” increase “leadership”.</p>

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