The Study for Sport Marketing of Sport Business

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  • スポーツ・ビジネスにおけるマーケティングに関する一考察
  • スポーツ ・ ビジネス ニ オケル マーケティング ニ カンスル イチ コウサツ

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The purpose of this research is to consider sports marketing systematically and notionally which has not given a clear definition yet.And hereafter it is necessary for us to establish “customer satisfaction type business model” for the further development of sports business.Sports marketing has a strong aspect of social marketing.In the process of service management in sports, the establishment of organizational culture is called for strongly. And for it we have to consider ethical, public and social aspects with highprincipled idea for sports and true customer orientation.

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