産地と外食企業の連携による飲食店事業の展開と課題

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  • Development and Problems of a Restaurant Business by Cooperation between the Production Area and the Food Service Company
  • サンチ ト ガイショク キギョウ ノ レンケイ ニ ヨル インショクテン ジギョウ ノ テンカイ ト カダイ

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<p>The purpose of this study is to clarify the development process and problems of a restaurant business by cooperation between the production area and the food service company, using a case study on cooperation between a restaurant chain company “W” in Kobe and three different areas. A detailed analysis clarifies the following four key factors: the importance of the persons who coordinate between the production area and the food service company, their strong regional network, and the effective use of fair and regional alliance agreement.</p>

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