デジタル加飾の真価と国内事例

  • 岸本 一成
    コニカミノルタジャパン(株) マーケティング本部プロダクション事業統括部IP事業開発グループ

書誌事項

タイトル別名
  • Importance of Digital Embellishment on Printed Material and Its Applications in Japan
  • デジタルカショク ノ シンカ ト コクナイ ジレイ

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抄録

<p>Digital embellishment, which involves the addition of gloss and irregularities on printed matter using UV inkjet printers, has attracted attention both in Japan and abroad. Digital embellishment is characterized by the ability to produce beautiful and interesting printed materials at a low cost and with a short delivery time. In this paper, we explain the principle of digital embellishment, and further, introduce some printing companies who bought them. In addition, we explain the importance of digital decorating, in the context of brand owners who employed this technique, and highlight some examples as well.</p>

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