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Analysis of the Characteristics of Loyal Customers in a Golf EC Site
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- Su Yue
- Chuo University
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- Usami Shun
- Chuo University
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- Saijo Naoya
- Chuo University
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- Sato Yusuke
- Chuo University
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- Otake Kohei
- Tokai University
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- Namatame Takashi
- Chuo University
Bibliographic Information
- Other Title
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- ECサイトにおける優良顧客の特徴分析
Description
In recent years, with expansion and growth of E-commerce market, it is expected that the competition of getting customers will be fierce. Choosing appropriate target customers is very important for expanding sales and improving profitability. In this paper, we analyze customers' behavior using the web access logs and purchase records data on a gold EC site. Firstly, we evaluate the loyalty of customers using RFM analysis to divide customers into the loyal and general ones. Next, we perform logistic regression to discriminate loyalty by using the initial purchase and browsing behavior. Through our analysis, we clarify the characteristics of high loyal customers.
Journal
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- Abstracts of Annual Conference of Japan Society for Management Information
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Abstracts of Annual Conference of Japan Society for Management Information 2018t10 (0), 216-219, 2018
THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)
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Details 詳細情報について
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- CRID
- 1390845713034398592
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- NII Article ID
- 130007550723
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- Text Lang
- ja
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- Data Source
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- JaLC
- CiNii Articles
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- Abstract License Flag
- Disallowed