«Kaekko»

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Other Title
  • 《かえっこ》
  • かえっこ : 遊びの中で育まれる,リユースのこころ
  • カエッコ : アソビ ノ ナカ デ ハグクマレル,リユース ノ ココロ
  • ――遊びの中で育まれる,リユースのこころ――
  • —Toys Instilling the Spirit of Reuse—

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Description

«Kaekko» was developed by the artist Hiroshi Fuji. It is a style of play-shopping where children learn to reuse their toys in a reasonable way. «Kaekko» introduces a “children′s currency” called “frog points.” A host buys toys that the children play with, and in the same way, children can also buy toys that other children have brought by using the frog points they have accumulated. The number of people hosting «Kaekko» events is increasing steadily throughout Japan ; this is due to its simple attractiveness : It is not simply a barter system nor do participants need to use any legal currency. Hosts can present frog points to children not only for their toys, but also for participating in volunteer activities or educational workshops set up by the hosts on things they are concerned about. In this report, we introduce how two institutions and one group have used «Kaekko» as a means of supporting their own environmental activities and the furthering of environmental education. The paper also makes general reference to the current situation of toys in Japan.

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