食品加工業にみる製品差別化の実態と特徴 : 和歌山県のウメ加工業を事例に

DOI

書誌事項

タイトル別名
  • Conditions and Characteristics of Product Differentiation in Food Processing Businesses : A Case of a Japanese Apricot Processor in Wakayama Prefecture

説明

A false representation indicative of problems is incurring consumer anxiety and distrust regarding food. As for food processing businesses, there is an organic matter JAS certification as one countermeasure and it becomes a strategic means of product differentiation. In this paper, a case condition of product differentiation will be examined, before considering safety-relieved into a center and characteristics were considered as an example in a Japanese apricot processor of Wakayama Prefecture. By virtue of a processor acquiring the organic matter JAS certification, an image upsweep regarding safety can be attempted for product differentiation. Though merit is scarce by processing food at present, if only local end raw material are processed, product differentiation is also possible and the use of decreased agricultural chemicals cultivation raw material will require servicing of a system for the application.

収録刊行物

  • 農業市場研究

    農業市場研究 11 (2), 128-132, 2002-12-31

    日本農業市場学会

キーワード

詳細情報 詳細情報について

  • CRID
    1390845713069638784
  • NII論文ID
    110009872779
  • DOI
    10.18921/amsj.11.2_128
  • ISSN
    24240427
    1341934X
  • 本文言語コード
    ja
  • データソース種別
    • JaLC
    • CiNii Articles
  • 抄録ライセンスフラグ
    使用不可

問題の指摘

ページトップへ