B2B Platform and Distribution Innovation in China: The Case Study of Shenzhen Synergy

DOI Web Site
  • Wang Yifei
    法政大学大学院経営学研究科博士後期課程

Bibliographic Information

Other Title
  • B2Bプラットフォーム型流通企業と中国流通革新
  • B2Bプラットフォーム型流通企業と中国流通革新 : 星利源社の事例研究
  • B2Bプラットフォームガタ リュウツウ キギョウ ト チュウゴク リュウツウ カクシン : ホシ リ ゲンシャ ノ ジレイ ケンキュウ
  • ―星利源社の事例研究―

Search this article

Description

<p>In China, there has been increasing attention given to the rise of B2B platform distribution enterprises.</p><p>These companies aim to build a distribution supply chain to compete with large organized retailers and online shopping companies by providing comprehensive retail support and strengthening the business capabilities of traditional small retail stores.</p><p>Shenzhen Synergy, a pioneering B2B platform distribution company, was selected by theoretical sampling as a case study.</p><p>In addition, from the perspective of innovation in the distribution system, the study clarifies the retail support offered by the company and its actual condition and components. The study also considers the impact of B2B platform distribution enterprises on the evolutionary process of the China’s distribution system from the viewpoint of the distribution system dynamism. </p>

Journal

  • Journal of Innovation Management

    Journal of Innovation Management 16 (0), 121-139, 2019-03-29

    The Research Institute for Innovation Management of Hosei University

Keywords

Details 詳細情報について

Report a problem

Back to top