A study on coopetition between contents providers and platforms

DOI

Bibliographic Information

Other Title
  • コンテンツプロバイダーとプラットフォームとの競争と協調に関する考察
  • Case of magazine and news delivery platform
  • 雑誌とニュース配信プラットフォームの事例研究

Abstract

<p>This study is a case study on the structure of revenue capture between publishers (contents providers) and news distribution platforms (platformers) in the Japanese magazine industry.</p><p> Japanese magazine industry continued to decline in both magazine circulation and advertising revenue since 2000s. On the other hand, internet advertising expenses, that includes web magazine advertising expenses, continue to increase. The contents providers and the platformers are in a competitive relationship in the advertising market, but they are in a cooperative relationship in the content distribution via internet and the accompanying advertising revenue acquisition.</p><p> This study uses the case of magazines and news distribution platforms to argue that coopetition between content providers and platforms is based on the difficulty of imitating each core resources.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390845713093487232
  • NII Article ID
    130007697173
  • DOI
    10.11497/jasmin.201906.0_173
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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