Environmental Behavior of Thai Hotel Industry

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  • KIMBARA Tatsuo
    Graduate School for International Development and Cooperation, Hiroshima University
  • KANEKO Shinji
    Graduate School for International Development and Cooperation, Hiroshima University
  • FUJII Hidemichi
    Graduate School for International Development and Cooperation, Hiroshima University

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Other Title
  • タイのホテル産業における環境行動
  • タイ ノ ホテル サンギョウ ニ オケル カンキョウ コウドウ

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<p>The preceding studies analyzed the relationship between environmental performance and economic performance, using developed country's data. The objective of this study is to examine the possibility for applying environmental management theory into developing countries and service sector industry. We use the 145 Thai hotel company data in five regions, Hadyai, Bangkok, Pattaya, Phuket and Chiang Mai. The methodology we use is structure equation modeling. Furthermore, we applied the resource based view of management theory in order to analyze the effect of cooperate strategy and organization on the performance. The data variables of this study are composed by five factors such as external pressure, environmental strategy, organization, environmental performance, economic performance. External pressure represents the company's perception of regulation and claims about environmental protection by government, society and customers. Environmental strategy shows that top leadership and company's priority about environmental protection activity. Organization shows the activity for environmental protection such as the recycling and energy saving. Environmental performance represents the result of the environmental protection activity. Economic performance shows company's economic performance such as room occupancy ratio. We got the all these data through questionnaire survey.</p><p>The results show that external pressure has significantly positive effect on the environmental strategy but not organization. In addition, organization doesn't significantly have effect on environmental performance. It shows that environmental activity is not enough to improve their environmental performance. Finally, there is the negative relationship between environmental performance and economic performance.</p><p>This study indicates following findings. Firstly, Thai hotel industry company is not active for environmentally action. Secondly, we could not see the compatible relationship between economic performance and environmental performance. Thirdly, the mechanism that external pressure directly promotes the company's environmentally behavior couldn't be proved. Thai hotel industry needs some more time to develop their environmental management capacity.</p>

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