Theoretical Study on Affinity of Information Media for Modern Tourism

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  • 現代観光と情報メディアの親和性に関する理論的考察
  • ゲンダイ カンコウ ト ジョウホウ メディア ノ シンワセイ ニ カンスル リロンテキ コウサツ

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Abstract

This paper clarifies theoretically that the development of a information-network has radically changed the characteristics of modern society, and that this change is an important factor in the transformation of the tourist experience.<br> In the 1970’s, mass media’s ability to provide the destination image became powerful. Simultaneously, the information network spread in conjunction with consumerism. As a result, the real ties among people across different regions weakened, and media began to supply an alternative context about locations. This is one basis for the relationship between media and modern tourism. As a consequence of this change, the autonomy of media led to a new tourism phenomenon, such as “Yurukyara,” or the “B-class food” boom. However, at the same time, the development of the information network enabled the development of alternative tourism as a form of resistance to this change.<br> Today, the mutual relationship between media and tourism has made possible a new type of tourism, for example, “smart tourism,” which creates a new arena for reconsidering the reality structure of post-modern society.<br>

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