Current conditions of people with limited access to shopping facilities in declining suburbs and new prospects for poor shopping environments by online shopping:

Bibliographic Information

Other Title
  • 市街地周辺部での買い物困難者の実態とネットショッピングの可能性
  • 市街地周辺部での買い物困難者の実態とネットショッピングの可能性 : 浜松市南区住民を事例に
  • シガイチ シュウヘンブ デ ノ カイモノ コンナンシャ ノ ジッタイ ト ネットショッピング ノ カノウセイ : ハママツシ ミナミク ジュウミン オ ジレイ ニ
  • A case of Minami ward, Hamamatsu city
  • -浜松市南区住民を事例に-

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Abstract

<p>Japan is experiencing severe pressure from an aging population and a rapid population decline. Consequently, the quality of life for seniors is deteriorating. Notably, difficulties with shopping have grown not only in rural areas but also in urban areas. The inner areas of cities have been described as food deserts, but nearly the same phenomenon is happening in demographically and economically declining suburbs due to the spatial contraction of cities’ areas. One promising solution to support the shopping convenience of seniors is online shopping. Unfortunately, the elderly are known to have much more difficulty with online shopping than the non-elderly.</p><p>We explore the current environments of day-to-day shopping and actual shopping behaviors in declining suburbs to discuss shopping support services for seniors as well as online shopping. As a target area, we chose the suburb of Minami Ward in Hamamatsu City, an industrial city with a population of 800,000 and spatially over-extended suburbs.</p><p>Based on our analysis of people’s accessibility to shops, areas of deteriorated shopping opportunities were identified in the peripheral areas of the suburbs. The percentage of people with absolutely no shop in theri own areas was 13%. According to our</p><p>questionnaire given to people in the peripheral areas of these suburbs, two thirds of the respondents described daily shopping as inconvenient. Only half of them used shopping support services such as delivery service or free-charged bus service to large shopping centers. Moreover, roughly 70% of senior-generation respondents reported that they have never purchased anything online. They mentioned security concerns over using the Internet and felt anxious about credit card payment systems. If seniors could receive effective support services for online shopping from public institutions or NPOs, they might feel comfortable making a portion of their day-to-day purchases online in the near future.</p>

Journal

  • Urban Geography

    Urban Geography 13 (0), 92-103, 2018

    The Japanese society of Urban Geography

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