Google vs Amazon, consideration of conflict and reconciliation

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  • グーグル、アマゾンの対立と和解に関する考察
  • グーグル 、 アマゾン ノ タイリツ ト ワカイ ニ カンスル コウサツ

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Abstract

This paper discusses competition policy from the viewpoint of "free choice of consumer" about the conflict Google vs Amazon. Google is a ICT company that has grown enormously. By incorporating many companies through mergers and conducting diversified management, it became a company that handles not only search engines but also various services and terminals. And Amazon is a book distributor, but in recent years it has expanded its services and is aiming to fuse devices and services. Although Google and Amazon are originally companies belonging to different markets, they are increasingly competing directly as platformers. We have clarified the movements that surround consumers in the smart phone and smart speaker market, and have focused on the disadvantages of consumers. And Google and Amazon have also refused to deal with each other without dealing with rival products. This impairs the consumer's freedom of choice.To discuss this issue, we discussed the need for Google and Amazon to consider improvement guidance or a company split in the light of previous Microsoft cases. And we believe that these companies need to be monitored continuously and quickly, and should be done in accordance with "freedom of consumer choice".

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