An Analysis on Diversification of Magazine Circulation Concepts

DOI

Bibliographic Information

Other Title
  • 多様化する雑誌部数
  • ―90年代の雑誌広告の動向を中心に

Abstract

<p>Since the collapse of the so-called “Bubble economy” in the 1980s, magazine circulation in Japan has been changing in its content and meaning. This article examines how magazine circulation has diversified in the 1990s from the viewpoint of advertising.</p><p>Paid circulation is now widely accepted, while magazine circulation is linked to the value of media (media effect) defined and used by publishers and advertisers as their own significant index.</p>

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Keywords

Details 詳細情報について

  • CRID
    1390846609820222080
  • NII Article ID
    130007824452
  • DOI
    10.24756/jshuppan.27.0_133
  • ISSN
    24341398
    03853659
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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