Design analysis of COOL CHOICE dissemination & enlightenment projects to utilize "Nudge"

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  • ナッジ活用のためのCOOL CHOICE 普及啓発 事例のデザイン分析
  • 超領域 : 審査付 ナッジ活用のためのCOOL CHOICE普及啓発事例のデザイン分析
  • チョウリョウイキ : シンサ ツキ ナッジ カツヨウ ノ タメ ノ COOL CHOICE フキュウ ケイハツ ジレイ ノ デザイン ブンセキ

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<p>In recent years, "Nudge," an intervention technique that utilizes the knowledge of behavioral economics, has begun to be applied to policies. Utilizing Nudges for dissemination and enlightenment of COOL CHOICE is considered, and for this purpose, an analysis of project design is needed. In this research, in order to analyze the existing dissemination and enlightenment projects, we constructed a framework that consists of content design, communication field design, approach design and follow-up design. We analyzed 14 cases of project and, as results, the existing 59 Nudges were extracted, and the proposal of additional 83 Nudges was achieved.</p>

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