A Study on the Export of Farmed Fish from the Fish Consumption Survey of International Students

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  • 留学生の魚食実態からみる養殖魚輸出に関する一考察
  • リュウガクセイ ノ ギョショク ジッタイ カラ ミル ヨウショクギョ ユシュツ ニ カンスル イチ コウサツ

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Abstract

<p>In this research, we clarified what is appealing point in export expansion of farmed fish by questionnaire of international student. As a result, it was found that it’s necessary to emphasize “safety” and to improve the image for farmed fish in China. And it was suggested that appealing fish functionality to Indonesia and the Philippines was effective as sales tactics. And, from the logistic regression analysis, it was found that there was no intergenerational difference in consumption of fishery products and the positioning of fish as food ingredients was not low, but depending on the area, it was found that the value of Japanese farmed fish may not be properly evaluated. Therefore, it was suggested that promotion according to target consciousness became important.</p>

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