Business model analysis and consideration of subscription

DOI

Bibliographic Information

Other Title
  • サブスクリプションのビジネスモデル分析と考察

Description

<p>Subscriptions have existed for a long time, but in recent years, they have been adopted as a form of providing products and services in various fields. In the United States, so-called “subscription boxes" have become mainstream, and by offering attractive products to customers at a fixed price, they create life time value (LTV) and seek monetization. This paper classifies the subscription business model into three stages, clarifying the characteristics of each, and proposes the strategic nature of the business model, taking into account the factors that increase subscriptions and the success factors.</p>

Journal

Keywords

Details 詳細情報について

  • CRID
    1390849931329974400
  • NII Article ID
    130007970642
  • DOI
    10.11497/jasmin.202011.0_33
  • Text Lang
    ja
  • Data Source
    • JaLC
    • CiNii Articles
  • Abstract License Flag
    Disallowed

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