Research on Pricing by Subscription-Model: Simulation of Application to the Bank Account Fees

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  • サブスクリプション・モデルによる価格設定の研究―銀行アカウントフィーへの適用シミュレーション―
  • サブスクリプション ・ モデル ニ ヨル カカク セッテイ ノ ケンキュウ : ギンコウ アカウントフィー エ ノ テキヨウ シミュレーション

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Abstract

<p>In the market, the Subscription business that realizes “from ownership to use” is booming. The Subscription-Model is a system in which the value increases as customers continue to use the service after contracting. On the other hand, domestic banks, which continue to have a low profit environment, are considering imposing continuous fees on their bank accounts.</p><p>First, we study the pricing by Subscription-Model while comparing with the pricing of management accounting so far. Next, we examine the impact on profitability of applying Subscription-Model Pricing to the bank account fees by simulation.</p><p>As a result, it was found that by applying the Subscription-Model to the bank account fees, it is possible to set the price assuming value of co-creation, and it is possible to improve both corporate profitability and customer value.</p>

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