How People Contact with Contents and Services Provided by Broadcasters

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  • 人々は放送局のコンテンツ‚サービスにどのように接しているのか
  • 人々は放送局のコンテンツ,サービスにどのように接しているのか : 「2020年7月全国放送サービス接触動向調査」の結果から
  • ヒトビト ワ ホウソウキョク ノ コンテンツ,サービス ニ ドノ ヨウ ニ セッシテ イル ノ カ : 「 2020ネン 7ガツ ゼンコク ホウソウ サービス セッショク ドウコウ チョウサ 」 ノ ケッカ カラ
  • From the July 2020 Nationwide Diary–Method Survey on Cross–Platform Reach
  • 「2020 年7月全国放送サービス接触動向調査」の結果から

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Abstract

The Nationwide Diary–Method Survey on Cross–Platform Reach is a public opinion survey series that periodically studies the “reach” (percentage of people who view/use a given content or service at least once during a week) of contents and services provided by broadcasters such as TV and radio broadcasts, data broadcasts, time–shift viewing of recorded programs, websites, online videos, and social media, with the purpose of obtaining basic data for considering people's media usage and the future development of broadcast–related contents. For the latest survey, we had to change the survey method and period from last year because of the COVID–19 pandemic, and the survey was conducted in July 2020, using a mail method. The reach of contents and services provided by broadcasters were classified into three categories: "real–time" (via broadcasting),"time–shifted," and "internet" (via telecommunications). “Real–time” reach was 92.0%, “time–shifted” 53.9%, and “internet” 40.5%, with the total reach (viewing/using any of the above) of 95.6%. Combining these three reach patterns, “real–time” (“only real–time” and “real–time plus other manners” combined) was 92.0% while “only non–real–time” was merely 3.6%. Among those in their 20s, however, the figures for reach patterns including “internet” were higher: 39% for “in all manners” and 20% for “only real–time and the internet,” with “only non–real–time” reaching 12%. These results show that how to contact contents and services provided by broadcasters has become more diversified, particularly among young people.

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