Pricing Models and Motivations for MMO Play

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  • MMOの利用動機と料金制度
  • MMOの利用動機と料金制度--ゲーム内行動と収益性の関係分析
  • MMO ノ リヨウ ドウキ ト リョウキン セイド ゲーム ナイ コウドウ ト シュウエキセイ ノ カンケイ ブンセキ
  • ゲーム内行動と収益性の関係分析

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Abstract

The purpose of this study is to investigate and conceptualize the relationship between pricing model sand motivations for MMO play. After are view of previous studies, we conducted empirical research in the Japanese MMO industry to find determinants of pricing models. As a result, we found (1) a relationship between monthly fixed fees, continuous play (play periods) and social motivation, and (2) a relationship between per-item biling, relatively short play periods and high immersion.

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