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- AOKI Satoshi
- K&T IP Law Firm
Bibliographic Information
- Other Title
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- 商標の基礎とブランド戦略
- 商標の基礎とブランド戦略 : 製品流通を考慮した商標戦略
- ショウヒョウ ノ キソ ト ブランド センリャク : セイヒン リュウツウ オ コウリョ シタ ショウヒョウ センリャク
- ―Trademark Strategy Considering Product Distribution―
- ―製品流通を考慮した商標戦略―
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Abstract
<p>In recent years, the number of trademark applications of individuals and small and medium-sized enterprises in Japan has increased dramatically. Regardless of the size of the company, brand strategy is becoming indispensable for the growth of the company. This article describes the basic knowledge of trademarks necessary for brand strategy and outlines the trademark analysis and brand naming.</p>
Journal
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- JOURNAL OF JAPANESE SOCIETY OF TRIBOLOGISTS
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JOURNAL OF JAPANESE SOCIETY OF TRIBOLOGISTS 66 (7), 509-515, 2021-07-15
Japanese Society of Tribologists
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Keywords
Details 詳細情報について
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- CRID
- 1390851651020674432
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- NII Article ID
- 130008065018
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- NII Book ID
- AN10056166
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- ISSN
- 21899967
- 09151168
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- NDL BIB ID
- 031619089
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- CiNii Articles
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- Abstract License Flag
- Disallowed