Narrative Communicated through Folk Performing Arts and Community Development, and "Management" as Applied to Cultural Tourism:

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  • NAGAO Yoko
    Faculty of Representational Studies, Wako University

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Other Title
  • 地域伝統芸能にまつわる物語、地域振興、マネジメント
  • 地域伝統芸能にまつわる物語、地域振興、マネジメント : 「民謡おわらの街」八尾の事例から
  • チイキ デントウ ゲイノウ ニ マツワル モノガタリ 、 チイキ シンコウ 、 マネジメント : 「 ミンヨウオワラ ノ マチ 」 ヤオ ノ ジレイ カラ
  • Findings from the Case Study of Yatsuo, the Center of Owara
  • 「民謡おわらの街」八尾の事例から

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Abstract

Narrative is gaining greater attention as a key to more attractive and sustainable tourism, while contents tourism and community–based tourism have increasingly embraced the value of narrative. In addition, “Japan Heritage,” which was recently established by the Agency of Cultural Affairs, is evidence of the acceleration of using narrative as an administrative tool to strategically promote Japan’s cultural traditions and to revitalize regional economies. Narrative helps shape the image of tourist destinations, motivates one to travel, and is used to decide where one should travel. It also signifies and enriches tourists’ imagination and experience. Traditional performing arts tell stories regarding a country or region either by embodying the stories or by serving as a medium. In this way, narrative has a close relationship with traditional performing arts in the context of tourism. Traditional performing arts, often practiced by community members on a nonprofit basis, raise the question of community management, because many communities are suffering from a dwindling and aging population. To ensure benefits from narratives associated with traditional performing arts, it is necessary to keep narratives attractive and to maintain (or even improve) the quality of the performance. In other words, narratives, traditional performing arts, and communities that support and present the tradition need management in a broad sense. This paper elucidates the relationship between a community, narratives, and cultural policy, and examines the validity of the notion of management in the context of cultural tourism by looking closely at the history of Owara music and dance, a folk performing art in Yatsuo in Toyama Prefecture, Japan.

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