- 【Updated on May 12, 2025】 Integration of CiNii Dissertations and CiNii Books into CiNii Research
- Trial version of CiNii Research Automatic Translation feature is available on CiNii Labs
- Suspension and deletion of data provided by Nikkei BP
- Regarding the recording of “Research Data” and “Evidence Data”
-
- SAKAI Toru
- Akita Prefectural University
Bibliographic Information
- Other Title
-
- 日本における有機農産物市場の変遷と消費者の位置付け
- ニホン ニ オケル ユウキ ノウサンブツ シジョウ ノ ヘンセン ト ショウヒシャ ノ イチズケ
Search this article
Description
<p>The purposes of this article are firstly, to approximate the transition in scale for Japan’s organic produce market based on existing research and estimates. Secondly, to examine the changing nature of the organic produce market resulting from its development, based on market trends, consumer purchasing channels and sales conditions for producers, found in the existing research. Several estimations have been drawn up since 1995 on movements in the organic produce (foodstuff) market. A bold approximation referencing some estimates yields a projected transition in market scale for processed foods and produce made from ecologically-conscious agriculture at ¥100-200Bn in the first half of the 1990s, then at ¥200-300Bn in the second half of the 1990s, then in the ¥600Bn range as of 2009.</p><p>On examining the channels for purchase of organic produce by consumers, it can been seen, that supermarket usage is trending up since the 1990s. In the 2000s, supermarkets are the most used channel for vegetables and rice, but it can also been seen that consumers with high-frequency purchases are often using teikei, co-ops, Specialized distributors, farmers’ markets and other such methods.</p><p>Though it is generally considered that the organic produce market is now proceeding toward commercialization (industrialization), that trend toward commercialization has been remarkable since the dawn of the 2000s. However, its distribution, with its activist nature or linking producer to consumer, has endured; one may posit that the market features have changed gently.</p><p>Furthermore, concerning the sales conditions for producers, there is still a certain price limit maintained versus conventionally cultivated produce; it is conceivable that changes in the market’s character do not extend to changes in the nature of organic agriculture.</p><p>Looking forward, Japan will also see this market expand and generalize; the organic agriculture might see the change of its nature. One key factor to these changes will be consumer-side trending. One perspective from which to evaluate this is that of the relationship between producer and consumer. The second perspective is that of the consumer’s characteristics. Further study is called for what is necessary for consumers to support the organic agriculture, such that it can see healthy growth.</p>
Journal
-
- Japanese Journal of Organic Agriculture Science
-
Japanese Journal of Organic Agriculture Science 8 (1), 26-35, 2016-10-30
THE JAPANESE SOCIETY OF ORGANIC AGRICULTURE SCIENCE
