日本における定期市は，近代化の過程で多くが姿を消したが，一方で，現在でも地域の経済活動として機能していたり，形を変えて新たに創設されるものがあるなど，普遍性をもった商いの形である。定期市への出店を生業活動としてみた場合，継続的な取引を成り立たせる販売戦略がそこには存在する。本稿では，これを生業の技術のひとつと考え，現行の定期市における具体例を用いて分析を試みた。事例としたのは，藩政期にさかのぼる歴史をもつ高知の街路市で，親子２代約60年にわたって榊（サカキ）と樒（シキミ，本稿では地元の呼称にしたがってシキビと表記する）のみを扱ってきた店である。サカキとシキビはともに歳時習俗に関わる身近な植物であり，高知では年間通して需要がある。もとは山に自生するものを切り集めて売っていたが，1970年代より中山間地域の現金収入手段のひとつとしてとくにシキビの栽培が奨励されたことから，人工栽培された良質の枝を仕入れて販売するようになった。その際，キリコとよばれる伐採専門の技術者が，山主と契約してサカキ・シキビの管理・伐採に携わる。高知では概して，コバ（小葉）とよばれる小ぶりでつやのある葉が好まれる。こうした商品価値の高い枝に育てるのは，山主の丹念な消毒作業と，キリコの技術による。一方で街路市の売り手は，さまざまな技量を駆使し，安い単価で少しでも多くの荷を捌く。この店に対しては，品物の質がよいことと良心的であることが最大の評価として聞かれ，結果として多くの常連客を抱えている。つまり，山主・キリコ・売り手の３者それぞれがもつ技の連携によって，小規模ながらも客に対して最良の品を提供する流通を成り立たせてきたことになる。また売り手にとっては，この連携を継続することが究極の目標でもあり，街路市の商売に潜在する共存への指向性が改めて浮き彫りとなった。

Regular markets held on fixed days of the week or month is one of general business forms in Japan. While many were disappearing in the modernization process, some are still working as a local economic activity, and some have been newly established in a different form. If you make a living by running a stall at a regular market, you need a sales strategy to continue your business. Regarding this as one of occupational techniques, this paper analyzes a concrete example of current regular market business.As a case study, this paper focuses on a shop that has only dealt in Japanese anise (shikimi, also known as shikibi in the study area) and cleyera (sakaki) for about 60 years over two generations at the street market in Kochi, whose history dates back to the feudal period. Both Japanese anise and cleyera are familiar plants used for seasonal events and celebrations, and they are in demand at all times of the year in Kochi. People used to gather branches from trees growing wild in the mountains for sale. Since the 1970s, however, as Japanese anise cultivation was promoted as one of ways for earnings in the hilly and mountainous areas, people have sold high-quality branches supplied by tree farms. Expert loggers called kiriko have been involved in this process through management and lumbering of Japanese anise and cleyera under contract with landholders. In Kochi, in general, branches with small, shiny leaves called koba are very popular. These commercially valuable branches can be produced by landholders' careful sterilization and loggers' high techniques.On the other hand, street market vendors make use of their various skills and keep prices low to sell as many products as possible. The store in this study is most highly evaluated for its good quality and trustworthiness, so it has a large patronage. It has collaborated with landholders and loggers by combining respective skills so that the distribution system can provide customers with best products, in spite of its small scale. Continuing this cooperation is vital for vendors. In other words, the study reveals the potential orientation of street market business to a harmonious relationship.

source:https://www.rekihaku.ac.jp/outline/publication/ronbun/ronbun8/index.html#no181